Skyline of Salt Lake City. (Source: Shutterstock)

Karl Malone, John Stockton and “Pistol Pete” Maravich – all are former Utah Jazz players, stars and record holders. America First Credit Union solidified on Monday’s impressive NBA squad roster as part of a new expanded multi-year partnership that unites the two organizations.

America First, based in Riverdale, Utah ($ 15.8 billion in assets, 1.2 million members), said it has become the official credit union for the Utah Jazz.

“The Jazz is thrilled to align itself exclusively with America First Credit Union due to its long-standing presence in our state, its sense of service to the community through countless charitable efforts, and its desire to help people. people make their dreams come true, ”Jazz president Jim said. Olson said. “These admirable qualities are what we look for together in our organizations in hopes of making a difference in people’s lives.

“We are thrilled to expand our involvement with Jazz and bring value to our members and improve our communities through this partnership,” said Thayne Shaffer, President and CEO of America First. “We will continue to invest in our community and in the organizations that support and help members of our community grow on their financial journey. “

According to America First, the Credit Union has been affiliated with the NBA team since 1985, and details in Monday’s announcement include “an expanded relationship with the franchise, including digital and traditional branding at Vivint Arena, activations during jazz games, affiliations with the NBA G League Salt Lake City Stars and other sporting events.

While the credit union has not spelled out financial details of the new multi-year agreement with the Jazz, the deal includes a co-branded debit card, signage around the arena, benefits for credit union members such as discounts on tickets, concessions, merchandise and special access to events.

The credit union and the NBA team also said they will work together on various outreach initiatives in Utah communities. America First said it will continue as a main sponsor of Junior Jazz, the largest and longest-running youth basketball league in the NBA, with more than 60,000 participants, as well as to support the Jazz program. Youth Camps & Clinics.

America First said it will also partner with Jazz to expand its small business showcase with financial and marketing support.


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